Bodyform/Libresse

Created a campaign highlighting how little women know about their periods and their bodies through data from a global in-depth survey

74% reported negative emotions when starting their first period

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45% have been confused by spotting

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90% know little to nothing about the perimenopause

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52% experienced much more pain than they were led to believe

74% reported negative emotions when starting their first period 〰️ 45% have been confused by spotting 〰️ 90% know little to nothing about the perimenopause 〰️ 52% experienced much more pain than they were led to believe

I developed the social assets for this campaign in collaboration with motion designer Francesca D’costa who brought Lena Yokoyama’s wonderful illustrations to life.